QR Codes Spearheading Adoption of Mobile Action Codes

The percentage of magazines with at least one (QR Code) code is up from 96% in Q4 2011.

Overall, the total number of action codes printed increased to 1365 in Q1 2012 from 352 in the same period of 2011.

The percentage of advertising pages with an action code may provide the most accurate measurement of mobile action code adoption. For the first time, the percentage of magazine pages containing an action code exceeded 8% each month in Q1 2012.


via nellymoser