The rise of hyperlocal online TV / video

The founding promise of the internet was all about ‘no borders’ and ‘global’. Global audience, global reach, global revenue. But as the web has matured, it has become increasingly clear that the localization of the web is just as fundamental to the growth of the medium as going global. Local is the ying to a global yang on the web. We live our lives locally, and most advertising dollars are also local. Factor in lower production costs/values and it shouldn’t come as a huge surprise that online television and video content in general is going hyperlocal.

From Pasadena;

Pasadena Now TV (PNTV) an online “hyperlocal” TV network. The press release promises local versions of shows like “America’s Got Talent” and “Cops.”

PNTV publisher James Macpherson: “High-quality programs do not need to be expensive productions in today’s world. A large variety of vertical platforms and programs exist separately which, if used in concert, can create great programming.

One great example is the green screen + virtual set dynamic. Formerly the territory of CNN’s and ESPN’s, now this tool is common.

LA is loaded with talent and knowledge. Our objective is to produce compelling content with highest production value at lowest cost. We are very fortunate that a leading So Cal special effects studio has offered to assist us with technology and the use of a studio.

We hope to present a mix of video styles, from user-generated videos which we curate and edit, to studio-shot programs, to live streamed important civic events.”

To Peachtree City;

Smith is the founder and CEO of JayeliTV (pronounced “Jaye-L-I TV”), an online company he started in 2009. According to him, the “hyper-local” company exists to ensure that local residents get a chance to learn about “a lot of great stories that don’t get told and certainly don’t get seen on local television.”

“We are experts at mass-producing customized newscasts,” Smith said.

To San Francisco;

“Compared to larger ‘mainstream’ news organizations, local websites have an audience that is arguably much more engaged in a conversation about local news”

…that interaction between broadcaster and community has proven crucial. “We’ve seen that (media orgs/partners) who invest in the community and make their audiences know that they really want to hear their ideas are going to be really successful,” she said.

“A lot of people still really care about TV,” said Ma. “It’s still the easiest and fastest way to get your message out to a lot of people all at once. … The idea is that you can help decide which stories get covered, and how the media is portraying your neighborhood.”

News consumers’ habits have no doubt changed in recent years. Online, many users want to participate in the shaping of local stories.

(most video sharing sites) are global sites, but we’ve found through user behavior on the site(s) that there’s a strong interest in local content … there’s a lot of opportunity in the local space. We’re hoping to learn as much as we can to understand what types of footage people submit when they’re asked to document news and events around them”

via mediabistro
via fayettedailynews
via poynter

Ottawa Blogger Meetup 5.0

845593-media_httpwwwdailypixelcaimagesmeetupottawajpg_smemnDicBCaqqJEA group of Ottawa-area bloggers braved the frigid temperatures last week and made it to the Clock Tower Brew Pub for our 5th meetup. Thanks again to everybody who came out and hopefully once the weather gets a little more user-friendly we can get more Ottawa bloggers to step out from behind the keyboard and come meetup for a drink and some good chit-chat.

Here is a list of some of the Ottawa-area bloggers who attended our recent meetup:
Dan Jones
Michele Foster
James Cogan
Jeff Parks
Jennifer Spallin
Thomas Leroux
Victor Wong
Zachary Houle

Ottawa Blogger/Podcaster Meetup 4.0

845585-media_httpwwwdailypixelcaimagesmeetupottawajpg_lecICGtyopAFzCILast Wednesday both Ottawa bloggers and podcasters merged for a pre-holiday meetup. It was a great mix of people, good and varied topics of discussion as always. The Ottawa Podcasters crew even distributed a free CD loaded with some great audio to everyone who attended. Good times. The next blogger meetup is now scheduled for Wednesday, January 31st.

Happy holidays, happy new year, see you in 2007!!

Here is a list of some of the Ottawa-area bloggers and podcasters who attended our recent meetup:
A. Franklin
Dan Jones
Danny Lee
Dawn Xavier
Dwight Dunlop
Michele Foster
James Cogan
Jason Prini
Jeff Parks
Jennifer Bruce
Jill PyleJohn Wiseman
Zachary Houle