It’s really easy to get caught in the echo chamber and think that everyone, every business has a web site. Truth be told, I was somewhat surprised when I read the latest internet report from Statistics Canada. While 87% of Canadian businesses ‘use’ the internet, only 41% have web sites. In addition, only 8% of private sector companies, and 16% of public sector companies are selling on the web. It’s no wonder that CIRA is projecting that .CA registrations will double over the next 3-4 years. Bottom line: there is a lot of room to grow!