The founding promise of the internet was all about 'no borders' and 'global'. Global audience, global reach, global revenue. But as the web has matured, it has become increasingly clear that the localization of the web is just as fundamental to the growth of the medium as going global. Local is the ying to a global yang on the web. We live our lives locally, and most advertising dollars are also local. Factor in lower production costs/values and it shouldn't come as a huge surprise that online television and video content in general is going hyperlocal.

From Pasadena;

Pasadena Now TV (PNTV) an online "hyperlocal" TV network. The press release promises local versions of shows like "America's Got Talent" and "Cops."

PNTV publisher James Macpherson: "High-quality programs do not need to be expensive productions in today's world. A large variety of vertical platforms and programs exist separately which, if used in concert, can create great programming.

One great example is the green screen + virtual set dynamic. Formerly the territory of CNN's and ESPN's, now this tool is common.

LA is loaded with talent and knowledge. Our objective is to produce compelling content with highest production value at lowest cost. We are very fortunate that a leading So Cal special effects studio has offered to assist us with technology and the use of a studio.

We hope to present a mix of video styles, from user-generated videos which we curate and edit, to studio-shot programs, to live streamed important civic events."

To Peachtree City;

Smith is the founder and CEO of JayeliTV (pronounced "Jaye-L-I TV"), an online company he started in 2009. According to him, the "hyper-local" company exists to ensure that local residents get a chance to learn about "a lot of great stories that don't get told and certainly don't get seen on local television."

"We are experts at mass-producing customized newscasts," Smith said.

To San Francisco;

"Compared to larger 'mainstream' news organizations, local websites have an audience that is arguably much more engaged in a conversation about local news"

...that interaction between broadcaster and community has proven crucial. "We've seen that (media orgs/partners) who invest in the community and make their audiences know that they really want to hear their ideas are going to be really successful," she said. 

"A lot of people still really care about TV," said Ma. "It's still the easiest and fastest way to get your message out to a lot of people all at once. ... The idea is that you can help decide which stories get covered, and how the media is portraying your neighborhood."

News consumers' habits have no doubt changed in recent years. Online, many users want to participate in the shaping of local stories.

(most video sharing sites) are global sites, but we've found through user behavior on the site(s) that there's a strong interest in local content ... there's a lot of opportunity in the local space. We're hoping to learn as much as we can to understand what types of footage people submit when they're asked to document news and events around them"

via mediabistro
via fayettedailynews
via poynter

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Augmented reality is still very much in its infancy, but it is an undeniable rising star technology application with a big future for both marketing and entertainment. I've been following the AR scene for a few years now and things are really heating up in this space as marketers increasingly look for ways to engage and interact with consumers in the physical world.

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Social media is growing up. No longer just viewed as an augment or value-add initiative, more and more brands are starting to lead with their social strategy.

The new Ford Fiesta 2011 campaign is the latest example of a big brand seeding and engaging online through social media prior to unleashing a follow-on traditional media campaign.

The campaign is a “paradigm shift” for Ford, since it's the first time the automaker has marketed a new car using social media, and then followed up with traditional media, said VanDyke. The strategy was to establish brand awareness prior to entering the U.S. small car market. In the first 18 months, Ford sold 750,000 Fiesta 2011 units in Europe and Asia. In the U.S., however, Ford doesn’t have a small car presence. Hence, a social media campaign, dubbed "Fiesta Movement," which kicked off last year to fuel the necessary hype, VanDyke said.

Not only is the digital/social-first mantra becoming more prevalent, but it is also bringing more focus and greater emphasis on gaining earned-media traction from traditional campaign efforts.

An idea that doesn't generate more content isn't a very good idea.

via Brandweek

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I love design. I love packaging. I love Earth. So when I see something cool that intertwines all three of those tenets, I have to pass along. Maybe there's a little guilt involved here too as I just noticed how long it has been since I last blogged :-)

Ever wonder why soda bottles/cans are round? I had thought it was primarily because of vending machines and the need for the bottles to roll. However, it turns out the main reason for a round shaped bottle has little to do with rolling, and more to do with the physics of pressurization.

"The cylindrical shape of soda cans is not for hand comfort. The sides of a rectangular container of carbonated soda would either bulge out or have to be made too strong and stiff to be cost-effective. The cylindrical shape resists bulging with much less material.

Soda cans and bottles are marvels of engineering. Over time, they have managed to use less and less raw material to make each one while still being able to contain a pressurized beverage without bulging or rupturing. If you think about a cylinder, the top and the bottom are both flat, and not as efficient at resisting bulging as the cylindrical part. Now you can understand why soda cans all taper a bit at the top (a smaller flat area resists bulging better than a large flat area) and why the bottoms are built bulging inwards (takes much less force to bulge a flat area outward than it takes to turn an inward bulge into and outward bulge)." via RID

However, plastic technology has come a long way since the industry-wide design choice to go round was made decades ago. Andrew Kim, a design student from the College for Creative Studies has released a set of images from his mid-term design project that takes dead aim at revolutionizing the soda bottle. Simple, ambitious, brilliant and very square.

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Of all the things written about the Apple iPad thus far, this quote really resonates best with me...

So we have this new device, carefully planned by a company with a unique ability to reach new markets. And we have two types of products that have effectively failed to reach those markets. And you're going to bet on the failures? The iPad has shortcomings, but they only betray Apple's caution, just like what happened with iPhone No. 1. Now every 15-year-old kid asks for an iPhone, and the ones that don't get them get iPod Touches.

We can sit here in our geeky little dorkosphere arguing about it all day, but as much as Apple clearly enjoys our participation, the people Jobs wants to sell this to don't read our rants. They can't even understand them. My step-mother refuses to touch computers, but nowadays checks email, reads newspapers and plays Solitaire on an iPod Touch, after basically picking it up by accident one day. That's a future iPad user if I ever saw one.

Jobs doesn't care about the netbook business, or the ebook business. He's just aiming for the same people they were aiming at. The difference is, he's going to reach them. And the fight will be with whoever enters into the tablet business with him. Paging Mr. Ballmer...

via Gizmodo

Gruber's analysis of the iPad and Apple's long-term strategy is also a compelling read - The iPad Big Picture.

They’re Microsoft and Intel rolled into one when it comes to mobile computing. In the pre-taped video Apple showed, Bob Mansfield said of the iPad, “No one else could do it.” Only Apple.

And so my takeaway from this — with the bragging about making their own CPUs and their annual revenue and their size compared to companies like Sony, Samsung, and Nokia — is that this is Apple’s way of asserting that they’re taking over the penthouse suite as the strongest and best company in the whole ones-and-zeroes racket.

And just to underscore that this is simply the opening shot, the first page of the proverbial iPad...

But wait. Here's where Apple's magic trick occurs: This is iPad 1.0. It's amazing, it's a game-changer, it'll sell by the million. But you know that next year the iPad 1.0 line will get trimmed to a few models, and a price slash. Because iPad 2.0 will be out. With double the storage, with a camera (not a big omission in my mind, but your mileage may vary), with a speedier Apple A5 processor aboard, with better battery life, stereo speakers, extra whoofle-dust sprinklings and a built-in kitchen sink.

Its inevitable, it's typically Apple--which followed this business model for the iPhone--and it's typical for electronics. But you know that you're going to want the 2.0 even if you bought the 1.0, since you'll be seduced by its power, and by how much fun you had with the first version. And since you're not in a data contract you'll buy one, for probably the same price you paid for the 1.0. You might even spring for more storage inside, or a 3G one if you didn't get that before. And then there are accessories...

The same will happen in 2012 too, when the iPad 4G comes out, stuffed with LTE goodness, cameras and god knows what else Apple's squeezed into its chassis. If you go for the cheapest option every year, you might spend just $1,500. But if you're a gadget geek with deep pockets you could end up forking over $3,600 to Apple and AT&T. You'll probably have enjoyed the experience a whole bunch, though. Clever Apple, eh?

via Fast Company

David Pogue of the New York Times chimes in...

...Apple finally unveiled its tablet computer, the iPad. Thus concludes Phase 1 of the standard Apple new-category roll-out: months of feverish speculation and hype online, without any official indication by Apple that the product even exists.

Now Phase 2 can begin: the bashing by the bloggers who've never even tried it: "No physical keyboard!" "No removable battery!" "Way too expensive!" "Doesn't multitask!" "No memory-card slot!"

That will last until the iPad actually goes on sale in April. Then, if history is any guide, Phase 3 will begin: positive reviews, people lining up to buy the thing, and the mysterious disappearance of the basher-bloggers.

...My main message to fanboys is this: it's too early to draw any conclusions. Apple hasn't given the thing to any reviewers yet, there are no iPad-only apps yet (there will be), the e-bookstore hasn't gone online yet, and so on. So hyperventilating is not yet the appropriate reaction.

At the same time, the bashers should be careful, too. As we enter Phase 2, remember how silly you all looked when you all predicted the iPhone's demise in that period before it went on sale.

Like the iPhone, the iPad is really a vessel, a tool, a 1.5-pound sack of potential. It may become many things. It may change an industry or two, or it may not. It may introduce a new category -- something between phone and laptop -- or it may not. And anyone who claims to know what will happen will wind up looking like a fool.

Robin Sloan from Snarkmarket says the iPad is a call to arms for artists...

Apple is great at inventing new devices, but it bums me out that they seem so content to fill those devices with the same same old stuff: TV shows, movies, music, and books. Books…in ePub format?

Apple: you did not invent a magical and revolutionary device so we could read books in ePub format.

Think about what the iPad really is! It’s the greatest canvas for media ever invented. It’s colorful, tactile, powerful, and programmable. It can display liter­ally anything you can imagine; it can add sound and music; and it can feel you touching it. It’s light and (we are led to believe) comfortable in the hands. The Platonic Form of the Perfect Canvas is out there somewhere - it’s probably flexible… and it probably has a camera - but the iPad is, like, a really amaz­ingly good shadow of that form. And this is just the first one!

So, we’re gonna use the Perfect Canvas to… watch TV shows?

Seriously: ePub?

Now, connect the dots. For all its power and flexibility, the web is really bad at presenting bounded, holistic work in a focused, immersive way. This is why web shows never worked. The web is bad at containers. The web is bad at frames.

Jeez, if only we had a frame.

So, to finish up: I think the young Hayao Miyazakis and Mark Z. Danielewskis and Edward Goreys of this world ought to be learning Objective-C - or at least making some new friends. Because this new device gives us the power and flexibility to realize a whole new class of crazy vision - and it puts that vision in a frame.

In five years, the coolest stuff on the iPad shouldn’t be Spider-Man 5, Ke$ha’s third album, or the ePub version of Annabel Scheme. If that’s all we’ve got, it will mean that Apple succeeded at inventing a new class of device… but we failed at inventing a new class of content.

In five years, the coolest stuff on the iPad should be… jeez, you know, I think it should be art.

Joshua Benton from Nieman Journalism Lab splashes some cold water on news executives who may have been hoping the iPad would be an iSavior...

...the iPad, as we know it today, doesn’t change any of the fundamental economics of news commerce. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications. (Apple takes chunks of the revenue from those first two options.)

On the iPad, you can…do those same three things. The only thing that has changed is the size, and that big beautiful screen. Will people who weren’t willing to buy news on an iPhone be sold on the idea just because the text is bigger and the photos are prettier? I’d be surprised. The commerce proposition hasn’t changed.

It was telling that the first website Steve Jobs used to show off the iPad’s web browser was The New York Times. (Apple and the Times have a longstanding mutual appreciation.) Showing nytimes.com before showing off the Times’ iPad app illustrated the big problem device-as-savior advocates face: As long as a device is a great web browsing machine, and websites remain free, it’ll be difficult to push people into the walled garden of an application. Not impossible — difficult. And If you’re willing to put up a paywall on your website, then you have issues to consider much larger than the iPad.

I didn’t see anything today that made me change my opinion that device-based dreams of a news deus ex machina are wishful thinking, and that the difficult revenue decisions will have to be made pan-platform.

Catharine P. Taylor from MediaPost takes a closer look at how the blogosphere has hijacked the messaging...

So what is an iPad? Based on the (blogosphere), it's a feminine hygiene product, reviewed by Walt Mossberg, consisting of nine iPhones glued to a cafeteria tray that can't handle Flash. It's worthy of people making fake ads about it, but may also put a damper on digital advertising while it is -- or is not -- proving to be the savior of the publishing industry. It also is the main cause of obsessive tweeting.

In other words, the bizarre echo chamber that we now inhabit has the ability to completely overwhelm the messaging about the product itself. To that extent, Apple is both the lucky and the unlucky one. Countless thousands, maybe even millions, will watch the video of the official Steve Jobs announcement of the launch, even though it appears that Apple has kept with its usual policy of not posting its content to YouTube, a practice I find increasingly bizarre. Even more will watch the 8-minute video posted on the site, and the real commercials, when they come out. Most companies can only hope to be so adored.

On the other hand, no matter how much Apple spends on advertising of the iPad, we are less dependent on its official messaging than we ever have been.

Maybe in Apple's case, this barely matters. At this point, there's a built-in base of people who will buy its products simply because they exist. But the rest of us should study the iPad launch for a peek into what democratized media really means. Think you're in control of the message? Ha!

Louis Gray says the iPad Wins On Casual Computing, Content Consumption...

The iPad simply makes sense. I don't need to hold one to know how it will work, because I have become so familiar with the iPhone experience. I don't have to carry it from room to room while using the Web as I know I would, or read books or other content on it, instead of the Kindle, as I know it's better from day one, with more functionality, a better screen and real color. I do not care about all the whining that is going on about it missing a camera, or whether it supports Flash, or whether it needs a USB port or two to fit in. This is the first generation, and like the iPod and iPhone before it, the first generation is going to get updated and antiquated in about a year's time, as we continue to see the product evolve. The iPad, despite not being perfect, is the best product on the market at this pricepoint, period. It can make casual computing comfortable, and continue to erode the complexity so long associated with PCs from any source.

Have I purchased one yet? No. Having just purchased the Air, I am plenty happy with it. But I know an iPad, either this version or the next, will make it into my home. And if the twins have their druthers, we'll probably end up with two. So it's time to stop complaining about dream machines and misplaced expectations, and time to start trusting Steve. No other company, Google and Microsoft included, could have pulled off what Apple did yesterday. They are going to sell a ton of these machines, and you'll see them in places you never expected. Casual computing and content consumption are going to drive it.

Mark Cuban is unreservedly making the call right now, the iPad will be nothing short of a massive hit especially for kids...

I cant wait to get my hands on the iPad. Its going to be a HUGE hit.

You can book it right now that it will be the product that kids of this generation grow up with and look back on with affection just like we did with the first video games. Video games changed how we grew up. The iPad will change how kids grow up.

Sci-Fi blog io9 says the iPad is nothing more than crap futurism unless hackers can melt Apple's icy grip...

I know a lot of otherwise-savvy consumers and hackers who are already drooling over the iPad and putting in their orders. They hate the idea of a restricted device, but they love the shiny-shiny. I'm not saying that they should deprive themselves of this pretty new toy. What I am saying is that this toy represents a crappy, pathetic future. It is no more revolutionary than those expensive, hot boots I bought at Fluevog, and only slightly more useful.

The only way iPads can truly become futuristic devices is if we hack them so that we can pour whatever operating system we want inside. We need to jailbreak these media boxes so we can install the apps we want, not the ones provided by the Apple shopping mall.

Do not be content with a television when you can have a computer.

Do not be content with yesterday's machines, because the future is before you. Ready to be hacked.

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I guess this is my obligatory Apple Tablet/iPad/iSlate post which comes just a few short hours shy of the public unveiling of this new piece of kit from the grand techno-wizard, Tolkein-looking character himself, Steve Jobs. I had far more to write, but Jason Kincaid from TechCrunch broke into my brain yesterday with a crowbar and stole most of my thoughts on the subject.

The tablet will be nothing short of a runaway success for Apple. They will sell millions of units, and just about everyone with a pulse and a credit card will pine for one. Steve Jobs will walk us through an awe-inspiring demo that will clearly define and usher in a new era of personal computing. From doctors, lawyers, teachers, students, gamers, construction foremen and everyone in between, the shear utility of this computing device and the subsequent depth and scope of environments that it will touch and transform will be nothing short of revolutionary.

However, I can not help but feel a palpable sense of disappointment for some content producers. In particular those content industries that are struggling who may be viewing this device with the hope that it may pave a new yellow brick road of revenue gold that will lead them to a brighter future and rescue their industry from a dwindling fate. For those dear folks, this tablet device will likely change nothing. Let me back up for a sec. A new era of personal computing absent of ushering in a new era of pricing economics of digital content will likely change nothing for said content industries.

When I buy a song for .99 cents, chances are 5 years from now I'll still want to listen to that song. When I buy an App game for .99 cents, chances are 1 year from now I'll still want to play that game. But if a digital edition of a daily newspaper will cost .50 or .75 cents, chances are that content will end up in the equivalent of a virtual trash can in 7 days or less. That's reality. And for most people, that pricing model needs to change, and change drastically to alter the value proposition of digital content to bring it inline with real-world usage, utility and virtual shelf-life. The largest consumer nation in the world is already up to their eyeballs in personal debt and there is a vast amount of digital content in some form or fashion available on the open web for free. Maybe the tablet paired with Apple's iTunes store technology will indeed be the catalyst for finding that perfect pricing sweet spot for digital publishing much like it has for music and thus unlock a more prosperous future for those content producers who most need it. I'm truly hopeful, but remain skeptical until proven otherwise. Jason Kincaid sums my thoughts up best...

I’m still excited for the Tablet, I’m just not expecting it to live up to its potential for quite a while. The big publishers will figure out this new medium eventually. Well, maybe they won’t. But someone will.

Launch update: The Apple tablet is called iPad, and it is basically an oversized (9.7" - 1.5 pound) iPhone/iPod Touch. A wonderfully simple, refined internet app-driven device. But perhaps not quite as revolutionary as some of us may have expected, and I bet there will be plenty of folks who are left somewhat underwhelmed by this offering. Nonetheless, the iPad successfully fuses together three micro-markets ie, tablet + netbook + e-reader thereby creating a new category of personal computing with no equal. In typical Apple fashion, subsequent generations of this product will see more features and functionality added, and one that I expect to see down the road will be a camera for ie, Skype video-conferencing. Perhaps above all else it is a swift, harsh kick in the groin to the Amazon Kindle and I'm not sure it will be able to get up off the mat. Then again, I never understood the value of the Kindle in the first place, so I may not be the best person to comment on that. My rule of thumb has always been to wait until the third-generation of an Apple product before I purchase, and I see no reason to deviate on this one. See you in 2-3 years iPad! Cheers.

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Co-founder of Flickr, Hunch etc. Caterina Fake is no stranger to the culture of sharing. One could easily argue that her and husband Stewart Butterfield were really on the front-lines of pioneering and cultivating that very activity on the internet. Enter Jaron Lanier, who among other things coined the term 'Virtual Reality' in the early-80s and recently wrote a book called 'You Are Not A Gadget' where he boldly claims sharing and collectivism have turned the internet into what he calls the 'World Wide Mush' in a Wall Street Journal excerpt.

Lanier seems to imply that people who give their efforts, music etc. away for free or without credit are either killing innovation or on a crusade to force everyone to do the same. It's hard to tell if Lanier is taking this position intentionally to ruffle the web's feathers, is grumpy, or is it that he is so skewed by his own lens and experiences that he can't see the value of other pursuits or motivations? To put it bluntly, he pissed Caterina off, and rightly so in my mind. I'd paraphrase Caterina's response but she's far too gifted with words to do that, so in the spirit of 'sharing' here is the gist of Caterina's rebuttal.

...(Lanier) appears to believe that quality is a zero sum game. A bunch of amateur musicians singing in someone's living room take nothing away from Lady Gaga. There's a lot of tilting at windmills in this excerpt. I've never heard anyone assert, as he appears to think everyone in the digital arena is constantly asserting, that "collectives make the best stuff" -- quite the opposite. Everyone agrees that 99% of everything is crap, and no one is claiming Wikipedia's entries are better written than those of Charles Lamb or Edmund Gosse in the 1911 Encyclopedia Britannica (my favorite). But really, who cares? By sharing my (admittedly crappy) snapshots on Flickr, I'm not claiming to be Margaret Bourke-White. And my sister *likes* to look at photos of my dog. Who am I hurting? Should I charge a penny to look at my photo? Do I need a photo credit? No. If someone other than my sister admires my cute dog, they are welcome to do so for free.

Additionally Lanier does not understand that people do things for reasons other than bolstering their egos and making money. You shouldn't need a motivation or justification to correct spelling or factual errors on Wikipedia -- a certain desire for orderliness, good grammar, or truth should be sufficient. Those who enjoy correcting spelling and grammatical errors online -- I do -- are they thereby "robbed of dignity" as Lanier would have it? Of course not.

I could go on. I haven't touched on his claims that we're destroying innovation, or his implication that people who license their work with Creative Commons licenses or give their music away for free insist that everyone do the same. The open source software movement that could be mentioned, the free culture movement, or, frankly, any of the other many great things that are taking nothing away from auteurs such as Jean-Luc Godard, and even Jaron Lanier. They're safe from the incursions of amateurs like you and me. Of course the word "Amateur" comes from the French word "to love". Good enough reason for me to participate. And you?

Yeah, but who wants to listen to amateurs anyway, right? ;-)

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"Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013... Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then."

via MediaPost.

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Ever since the rise of the commercial internet, the physical distribution of media has been under fire. The demise of magazines and the death of newspapers in particular has become a spectator sport and the debate is typically framed as 'Internet vs. Newspapers' or 'Internet vs. Magazines'. While it is conceivable that over the next 10-20 years the internet will continue to chip away market share and eventually render those industries obsolete, perhaps there is another elephant in the room facing newspapers and magazines that poses a far greater extinction risk than the internet ever will.

A couple of weeks ago I watched the documentary film called "Collapse" (available via Rogers On Demand). It's a riveting, thought-provoking character-study of a man named Michael Ruppert who believes the world is currently crossing through a critical threshold known as 'peak oil'.

"Peak oil is the point in time when the maximum rate of global petroleum extraction is reached, after which the rate of production enters terminal decline."

I'm not going to get into the meat of the peak oil issue here, it's just far too big for this post. However, since watching Collapse I have sunk my teeth deeper into the tentacles of the peak oil movement, read lots of articles and consumed a lot of video on the subject, and am now reading a book by Jeff Rubin, a former global energy expert for CIBC World Markets called "Why Your World Is About to Get a Whole Lot Smaller".

One of the largest media sales in Canadian history is currently taking place as Canwest's extensive network of daily newspapers looks for a buyer(s). Many analysts expect those assets to fetch north of a billion dollars on the open market. While Canwest's newspaper titles are paired with digital editions, much of that price tag will be based on the present-day cash-flow of their daily newsprint operations.

From the production of the paper, to the printing process, to the distribution chain, both magazines and especially daily newspapers are extremely carbon-intensive operations which rely greatly on the availability of cheap oil energy. In June 2008 the price of oil skyrocketed to an all-time high of $147 per barrel. However, a few short weeks later the world economy plunged into economic collapse and the price of oil plummeted back down to $30 as global oil demand sunk with the economy. Because we didn't experience any prolonged exposure to $140/b oil, we really didn't get an accurate indicator of what the effects of high-cost oil would be to the most carbon-intensive businesses. Now that we are in some form of economic recovery, once again the price of oil is on an upward climb, currently hovering at approx. $80/b.

This inevitably leads to the question of what happens to these oil-intensive businesses when the days of cheap liquid energy are over? Is the daily newspaper in any market a viable business at a sustained oil price of $140/b? What about $200/b? What about $250/b? Depending on who you ask, those days are approaching much faster than you think.

Now the "peak oil" theory is gaining support at the heart of the global energy establishment. "The IEA in 2005 was predicting oil supplies could rise as high as 120m barrels a day by 2030 although it was forced to reduce this gradually to 116m and then 105m last year," said the IEA source, who was unwilling to be identified for fear of reprisals inside the industry. "The 120m figure always was nonsense but even today's number is much higher than can be justified and the IEA knows this. "Many inside the organisation believe that maintaining oil supplies at even 90m to 95m barrels a day would be impossible but there are fears that panic could spread on the financial markets if the figures were brought down further.... Colin Campbell, a former executive with Total of France told a conference: "If the real [oil reserve] figures were to come out there would be panic on the stock markets … in the end that would suit no one." - via Guardian.co.uk

Despite the alarming quotes, I'm not running for the hills, and furthermore I'm actually quite bullish on the near-term economic outlook. But as I learn more about our energy issues, I am more convinced than ever that the rising cost of liquid energy poses a far greater mid-term risk to legacy media businesses than the migration of their audience to another medium.

-------------------

For a more humorous take on this issue watch the Globe and Mail's 'Hark a Complaint' Choir and the good gents of The Fine Grind a capella quartet sing a song about the woes of print media to the tune of Gnarls Barkley's "Crazy". Lyrics by Globe and Mail reporter Siri Agrell.

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