The largest pure single domain name transaction belonged to Sex.com which was sold in October 2010 for a record breaking $13M. Now it appears Sex.com will have to a back row seat to PrivateJet.com which has more than doubled the previous benchmark for a pure single domain name sale.

Nations Luxury Transportation, LLC (Nations) today announced that they have entered into a definitive agreement under which Nations has acquired the domain name http://www.PrivateJet.com, from privately held Don’t Look Media.com, a leading intellectual property holding company, for $30.18 million in cash and stock. – PR Web