Domain Names In The Wild – Register Closed:
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Domain Names In The Wild – Register Closed:
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The sign of things to come? Is news on paper really dying? That depends on who you ask. I truly believe newspapers will be around for a long time yet. But they must evolve and embrace change. I added some flotsam and jetsam on this topic a few years ago. While debating the newspaper’s future is much traveled territory, one association is grabbing the bull by the horns. The International Newspaper Marketing Association has just announced that they are changing their name.
INMA is changing its name to reflect the evolution of its member newspapers and lead the newspaper industry toward its multi-media future.
Their new official name is: International Newspapermedia Marketing Association
“We are an association evolving to meet the evolving requirements of our members in a changing information landscape,” said Earl J. Wilkinson, executive director of the 1,300-member global association. “Our roots and our origins remain intact. Most of our members continue to make the preponderance of their revenues from print newspapers, and we believe this will resume growing in the future. Yet the online, mobile, digital, and niche publishing canvasses are vital, growing and important to news consumers and advertisers who want to reach them. We want to be an association inclusive of professionals in our larger industry not be tied specifically to those of one medium.”“We simply replaced five letters in our name to reflect the new realities of our business.”
As a father of two sons, my wife and I are always trying to strike the right balance between programmed activities and unstructured fun and free-play. It’s not always easy, but fortunately our kids are close enough in age that they play well together and that really helps. But overall, I think this is an issue that many parents have an ongoing struggle with. I came across two items recently that I think really demonstrates the extremes on this spectrum.The first is a great article called ‘The free-range child’ which speaks directly to the notion of ‘hyperparenting’ and how some parents are getting fed up with it.
“Hyperparenting is a kind of bizarre cultural perfect storm,” he says in a phone interview. “All these remarkable and in themselves not evil trends have come together to produce the moment of collective hysteria about children and collective panic that touches everything we do with childhood.”On the one hand, he says, we’re pushing kids to achieve academically and rack up life skills to prepare them for a competitive world. On the other, we’re holding them back by not allowing them freedom – to walk to school, to stay home alone – that previous generations enjoyed. With a growing swell of parenting experts to feed each impulse, parents can easily forget that childrearing is hardwired into them.
The article goes on to discuss the retro idea of raising ‘Free Range Kids’. Less structure, less handholding, more unsupervised and unstructured time. All of this sounds great, and then I stumbled across a video. What do you think many kids today would do with unsupervised, unstructured time? Watch the video.Nobody said being a parent was easy 😉
Football talk in May? It’s NBC’s turn to broadcast the Super Bowl in 2009 and they are wasting little time setting the bar on advertising rates for America’s biggest spectacle. Fresh off last year’s record-breaking TV ratings (most watched sporting event in U.S. history), NBC will be asking $3 million for a 30-second ad spot which represents a 10%+ spike over last year’s rates. In an era where all media is being cannibalized by the web, live sports represents one of television’s last bastions of utility. Depending on who you ask, live events may be the only segment of the content spectrum to thrive on television as more and more programming migrates online.
In 15 years, broadcast television will only be useful for high-profile live events like the Super Bowl, awards shows and programs like “American Idol,” Ben Silverman, co-chairman of NBC Entertainment.
quote tv week
One of the bigger perceived stumbling blocks to monetizing online video was the lack of industry-wide standards. Pre-roll, post-roll, no-roll, overlay, how long, how short etc… With text ads and especially display ads (banners etc.) the standardization of specific unit formats helped propel the growth of those ad delivery mechanisms. I am now happy to report that as of today, the Internet Advertising Bureau has finally settled on some standard units for online video advertising.
While this won’t immediately lead to a rush of ad dollars for online video distributors or creators, it should begin to set the table for consistent adoption and growth going forward. Bottom line, this is an important milestone and very good news for everyone involved in the online video industry.You can download the full IAB Digital Video Ad Format Guidelines and Best Practices document here: PDF File (496k).There are still hurdles that need to be overcome. The whole cost-per-impression (CPM) vs. engagement debate is ongoing. Most people agree that CPM is not the best metric for online video. But how will we track, measure and monetize different levels of engagement? This will take more time, industry debate and experimentation to shake out, but the introduction of standard ad units by the IAB is a big step in the right direction. For more on the CPM vs. engagement debate, watch Yahoo!’s Rebecca Paoletti discuss the issue in more depth:
In many ways the ‘Bloggers vs. Mainstream Media’ rivalry has come a long way over the last couple of years. Bloggers have carved out a modicum of respect from traditional media, and traditional media have begun embracing the blog medium as a new way to deliver their message.This all sounds peachy, until you put a successful renegade sports blogger on stage with with a crotchety Pulitzer Prize-winning author. Bob Costas ‘Internet Media’ show featured Deadspin blogger Will Leitch and Friday Night Lights novelist Buzz Bissinger. It didn’t take long before the swear words were flying, reputations put on the line and the end result was some riveting live television that clearly proved that the nerves and tensions between mainstream and blogosphere, are still quite raw.
From Bissinger’s opening glare, it was clear things weren’t going to go well and the situation quickly escalated. “I really think you’re full of ****,” Bissinger told Leitch. “I think that blogs are dedicated to cruelty, they’re dedicated to journalistic dishonesty.” He added: “It really pisses the **** out of me. It is the complete dumbing down of our society.”
Miller Brewing Company started blogging in July 2007 on a blog called ‘Brew Blog’. My first reaction when I read about this was ‘just another corporate blog’. 95% of the time, I’d probably be right in that assumption. But in this case, Miller did something different and I believe we are going to be seeing more and more companies follow their lead. Instead of blogging about all things Miller, they started a beer industry blog that covers everything, including their competitors and their products. And if you think they just slam their competition all day, think again. Their coverage is industry-wide and their reportage tone comes across as unbiased, and if there is bias, at least you know where it is coming from.
Brew Blog is the brainchild of Paul Pendergrass and Pete Marino, communications consultants for Miller who wanted the brewer to have more influence over what’s covered in the industry. In 2006, they recruited Mr. Arndorfer from Advertising Age and told him to cover the sector like a beat reporter would.
Miller has now become a publisher and they are filling up their industry niche with meaningful content. Miller is using the blog platform to enhance brand awareness in a much more powerful way than just an extension of their PR messaging. Cheers to Miller for thinking outside the corporate blog box. And hey, if you really get good at being a publisher, your competition will come to you…
The blog has enough influence that a staffer at a PR agency for Anheuser pitched a story to Mr. Arndorfer (Brew Blog) about Budweiser’s Superbowl ads. A representative for Tecate, a Mexican beer, inquired about running an ad on the site.
via WSJ
It’s really easy to get caught in the echo chamber and think that everyone, every business has a web site. Truth be told, I was somewhat surprised when I read the latest internet report from Statistics Canada. While 87% of Canadian businesses ‘use’ the internet, only 41% have web sites. In addition, only 8% of private sector companies, and 16% of public sector companies are selling on the web. It’s no wonder that CIRA is projecting that .CA registrations will double over the next 3-4 years. Bottom line: there is a lot of room to grow!
Did you ever see that movie back in the early 90’s called Medicine Man with Sean Connery? Connery plays the part of an eccentric scientist who travels to the Amazon rainforest on behalf of a drug company. Connery is one piece of the puzzle away from finding a potential cure for cancer and that final piece is hidden in a rare species of ant and flower both only found in the Amazon. But bulldozers are clear-cutting the rainforest and Connery must race to find the flower before the bulldozers destroy all of the trees and plants in the area.Medicine Man, while merely a Hollywood production, did carry an important message. The precious value of our planet’s biodiversity could be destroyed and once it is lost, it is gone forever. As species die off, they take with them hidden secrets and potential cures to a vast array of human illnesses.
The Committee on the Status of Endangered Wildlife in Canada (COSEWIC) is the National Science Advisory Body that advises the federal government on the status of species at risk. At its 20-25 April 2008 meeting in Yellowknife, COSEWIC is assessing the status of more than 30 species, including Polar Bear, Spotted Owl, Western Chorus Frog, and Vancouver Island Marmot. – CNW
Earth’s organisms offer a variety of naturally made chemical compounds with which scientists could develop new medicines, but are under threat of extinction, said Achim Steiner, executive director of the U.N. Environment Program.”We must do something about what is happening to biodiversity,” Steiner told reporters.
“We must help society understand how much we already depend on diversity of life to run our economies, our lives, but more importantly, what are we losing in terms of future potential.” Steiner was announcing the conclusions of a new medical book, “Sustaining Life,” on the sidelines of a UNEP-organized conference in Singapore. The book is the work of more than 100 experts, its key authors based at Harvard Medical School’s Center for Health and the Global Environment, and it underscores what may be lost to human health when species go extinct, Steiner said.
“Because of science and technology … we are in a much better position to unlock this ingenuity of nature found in so many species,” he said. “Yet, in many cases, we will find that we have already lost it before we were able to use it.”
via Wired
In the movie version of this biodiversity crisis, Connery loses the race, the bulldozers destroy the vital patch of rainforest, and the village where the research was being collected is burned.This makes me think of another quote from famous American biologist Jonas Salk. He said, “if all insects on Earth disappeared, within 50 years all life on Earth would end. If all human beings disappeared from the Earth, within 50 years all forms of life would flourish.”According to the United Nations report issued today, Jonas Salk may be right. There are currently 16,000 species on the brink of extinction.
Domain Names In The Wild
I’m working on a presentation that focuses on branding, nomenclature and domain names. Part of the presentation involves providing real-world examples of domain names being used as brands and/or key components for marketing campaigns. Over the next few weeks/months I’ll share some of the images I have collected of ‘domain names in the wild’.
This one courtesy of Petro Canada…