CBS gets serious about

When CBS bought CNET a little while ago, I was quick to point out that the $1.8 billion paid for CNET included some lucrative and intriguing brand assets / web real estate / domain names. Now comes word today that CBS is getting serious about one of those acquired brand assets,

CBS Interactive is relaunching, hoping to transform the well-named site known for its TV-related community and user-generated content into a serious video destination, paidContent has learned. The full-scale relaunch with new content partners is slated for January but the cosmetic changes will start this week with a new look and logo, according to sources familiar with the plans. …. CBS execs aren’t ready to discuss—or even confirm—the project, which is still in product development (likely to be a constant state) and is being rolled out in phases. But CEO Leslie Moonves singled out for investors last week as “extremely exciting,” explaining “we think will become the destination, or certainly one of the leading destinations, for anybody who wants to watch TV shows or have a community around TV shows, see clips, play games, etc.”

via PaidContent