“Scott Weaver’s amazing piece, made with over 100,000 toothpicks over the course of 35 years, is a depiction of San Francisco, with multiple ball runs that allow you to go on “tours” of different parts of the city.”
Beautiful and so clever, no airplane in this ad.
Quite possibly my favourite Steve Jobs video. Perhaps only his Stanford speech stands above it. The word visionary gets tossed around lightly these days but there is no denying Jobs’ as the genuine article. He gave this speech 4 years before the first Macintosh computer was even launched, yet so much of what he talks about still applies to the modern Apple of today. At a time when computing power was doubling exponentially every year, IBM was intently focused on harnessing that power to broaden the computer’s functionality. In contrast, Jobs was primarily interested in using that power to make the computer easier to use. Think different, indeed.
I love this video because it serves as a great metaphor for the evolution of the web. As we navigate through the world both online and in physical space, we are now enveloped by an ever-present always-on canopy of internet connectivity. As we move through these real and virtual worlds, we are creating tendrils of attraction and connections to this web canopy with every barcode scan, tweet, photo share, Facebook like, check-in etc.. Our movements and interactions are constantly changing our relationship and experience with the canopy, and in turn it is influencing us.
Whether online video has asset value (premium, high production value, offline content) or not (UGC, viral etc.), advertisers/brands are still feeling their way through this emerging medium and marketplace. Advertisers want to be wherever the views are, but do so with some perceived risk and trepidation. At the end of the day, if the video is getting views, it has value.
Don’t try this at home. Shot in BC, of course.
Some of the best marketing ideas are so simple. Is ‘air swimming’ about to jump the shark?
There are many ingredients mixing together for this year’s Women’s World Cup that have helped make it a winning recipe with fans. Exciting games, an American protagonist, and some wonderful built-in marketing appeal…
The Women’s World Cup has provided an ideal team-first antithesis while the perils of modern money-ball sport grips the NFL and NBA as they fight over billions and lock out their players.
The numbers don’t lie. The Women’s World Cup semifinal match between U.S.A and France was watched by an average of 3.35 million people (U.S. Nielsen) which made it the most-viewed weekday Women’s World Cup match in U.S. history. Hope Solo’s twitter account has ballooned from 10,000 followers to now 130,000+ since the tournament kicked off in June and it is doubtful the majority of Hope’s new followers are women, further stoking the growing cross-gender appeal of the tournament.
ESPN’s ‘best screen available’ broadcast strategy has also had a heavy hand in the success and growing popularity of this tournament. ESPN has made live-streaming available on most tablets, computers, mobile phones and by all accounts consumers are engaging deeply on all screens. USA’s semifinal match generated almost 500,000 unique video streams most of whom were engaged for the full 2 hours. Watch Tim Connolly, VP Digital Distribution for Disney/ESPN talk about the importance of streaming Women’s World Cup games on the iPad and other mobile devices.
The ESPN Equation: Live Sports + iPad = Killer App for “TV Everywhere”
The founding promise of the internet was all about ‘no borders’ and ‘global’. Global audience, global reach, global revenue. But as the web has matured, it has become increasingly clear that the localization of the web is just as fundamental to the growth of the medium as going global. Local is the ying to a global yang on the web. We live our lives locally, and most advertising dollars are also local. Factor in lower production costs/values and it shouldn’t come as a huge surprise that online television and video content in general is going hyperlocal.
Pasadena Now TV (PNTV) an online “hyperlocal” TV network. The press release promises local versions of shows like “America’s Got Talent” and “Cops.”
PNTV publisher James Macpherson: “High-quality programs do not need to be expensive productions in today’s world. A large variety of vertical platforms and programs exist separately which, if used in concert, can create great programming.
One great example is the green screen + virtual set dynamic. Formerly the territory of CNN’s and ESPN’s, now this tool is common.
LA is loaded with talent and knowledge. Our objective is to produce compelling content with highest production value at lowest cost. We are very fortunate that a leading So Cal special effects studio has offered to assist us with technology and the use of a studio.
We hope to present a mix of video styles, from user-generated videos which we curate and edit, to studio-shot programs, to live streamed important civic events.”
To Peachtree City;
Smith is the founder and CEO of JayeliTV (pronounced “Jaye-L-I TV”), an online company he started in 2009. According to him, the “hyper-local” company exists to ensure that local residents get a chance to learn about “a lot of great stories that don’t get told and certainly don’t get seen on local television.”
“We are experts at mass-producing customized newscasts,” Smith said.
To San Francisco;
“Compared to larger ‘mainstream’ news organizations, local websites have an audience that is arguably much more engaged in a conversation about local news”
…that interaction between broadcaster and community has proven crucial. “We’ve seen that (media orgs/partners) who invest in the community and make their audiences know that they really want to hear their ideas are going to be really successful,” she said.
“A lot of people still really care about TV,” said Ma. “It’s still the easiest and fastest way to get your message out to a lot of people all at once. … The idea is that you can help decide which stories get covered, and how the media is portraying your neighborhood.”
News consumers’ habits have no doubt changed in recent years. Online, many users want to participate in the shaping of local stories.
(most video sharing sites) are global sites, but we’ve found through user behavior on the site(s) that there’s a strong interest in local content … there’s a lot of opportunity in the local space. We’re hoping to learn as much as we can to understand what types of footage people submit when they’re asked to document news and events around them”