“Advertisers are Schizophrenic” when it comes to online video

Whether online video has asset value (premium, high production value, offline content) or not (UGC, viral etc.), advertisers/brands are still feeling their way through this emerging medium and marketplace. Advertisers want to be wherever the views are, but do so with some perceived risk and trepidation. At the end of the day, if the video is getting views, it has value.