QR Codes Spearheading Adoption of Mobile Action Codes

The percentage of magazines with at least one (QR Code) code is up from 96% in Q4 2011.

Overall, the total number of action codes printed increased to 1365 in Q1 2012 from 352 in the same period of 2011.

The percentage of advertising pages with an action code may provide the most accurate measurement of mobile action code adoption. For the first time, the percentage of magazine pages containing an action code exceeded 8% each month in Q1 2012.


via nellymoser

Are barcodes jumping the shark in North America?

Not quite, but it’s getting close.

QR Code Use Jumped 617% From January to December in Top 100 Magazines

A Record 4468 Mobile Action Codes Appeared in Ads and Editorial Pages. QR Code Market Share Reaches 80%.

The monthly count of codes printed in the top 100 magazines grew from 88 in January to 631 in December.

Advertisers contributed heavily to the growth. The monthly percentage of codes from advertising increased from 87% in January to 96% in Q4.

The average number of codes per issue grew – from 2.33 in Q1 to 6.50 in Q4.

QR market share increased from 66% in January to 80% in December.

Almost all codes in Q4 led to product demonstrations, branding videos, sweepstakes, e-commerce and/or social sharing sites.