Live broadcasting has typically been focused on console gaming via PlayStations and Xboxes, but now even mobile gaming is getting into the broadcasting fray. Video games have been a spectator sport in regions such as South Korea for years, but it appears the North American audience is growing in interest and numbers.
For game publishers who initially were very guarded over copyright concerns are also now recognizing the undeniable link between broadcasting game content and growing game sales. All of those live broadcasts on services like Twitch and walkthrough videos on YouTube are helping sell their games and the publishers didn’t have to spend a penny to create that content. Everybody wins.
Link: Fast Company